In one of the most important Polish newspapers, Gazeta Wyborcza, I encountered an article about the introduction of disco-polo to the Chinese music market. In case you don’t know what disco-polo is (and I’m pretty sure you don’t, unless you are from Poland), check out this Wikipedia entry. Basically, it’s a music genre that had its golden age in the ’90s and that some Poles adore, but for others it’s a synonym for bad taste, kitsch and “redneckedness” (most of the bands originated from small villages where they played at weddings etc.).
I have absolutely no idea why someone would try to sell this kind of music in China. And while in Poland it is (or, hopefully, used to be) popular mostly in rural areas and among less-educated people, the Chinese target is “between 25 and 40 years old, higher education, big city resident, high professional and social position, incomes much higher than average”. At least that’s what the producer says.
In autumn a disco-polo band BayerFull (in Polish bajer is a slang word meaning gimmick or sweet talk) is going on a tour in China. Its leader says “We’re entering the Chinese market professionally. Everything is arranged legally. We’ve had our Chinese costumes tailored, our dragons are ready. Our image is going to get people interested. But we’re not deceiving ourselves, we know we’re going to be treated as an oddity.”
And finally comes the language part: Continue…